Paul & Shark was originally founded in 1921 in the village of Masnago which is located in the countryside of Milan. In those early days it was a knitting mill production and the company was trading under its own name. This company continued to trade up until the 1980’s when it was closed down to concentrate their resources on the increasingly popular Paul & Shark brand.
It was in 1977, a division of the company was created, the new division was created to concentrate on the men’s sportswear market and was named Paul & Shark. The new brand was immediately popular and in a few years was regarded as one of Italy’s finest mens brands.
During the late 1970’s and the early 80’s the casual football hooligan scene was taking off in the UK. The football firms started to wear Italian brand such as Stone Island and Paul & Shark. Suddenly in the UK Paul & Shark had gone from being nothing to being one the most popular brands of designer clothing in the mens market in the space of a few years.
As the brand gained prominence in the UK the price of Paul & Shark clothing started to raise and the brand soon came to symbolise well-off football fans. Today the brand has a selection of mens clothing and the most popular is jumpers, knitwear and jeans. There is no doubt Paul & Shark clothing is here to stay and this year enjoys its 30th birthday as one of the leading mens designer clothing brands.
Darrell Freeman
Designer Clothing
